Some time ago I stumbled on a game that had a similar title to Mortal calld RPG MO. It is runescape like and probably would not appeal to most here. But I play it sometimes on my phone and at home. Anyhow.... the game has a 2x experience potion in their shop for $5 that is shared by everyone when one is used. And today I see the timer has 350+hours! Turns out someones cat died and players are contributing to honor the death or something. Pretty crazy!